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Employer Access to Employee Social Media: Applicant Screening, “Friend”...
A recent survey of hiring managers and human resource professionals reports that more than 43 percent of employers use social networking sites to research job candidates. This interest in social...
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FCC Clarifies Its Interpretations of the Telephone Consumer Protection Act,...
On July 10, 2015, the Federal Communications Commission (FCC) released a 140-page Omnibus Declaratory Ruling and Order in response to more than two dozen petitions from businesses, attorneys general,...
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FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a...
In December 2014, we noted that the Federal Trade Commission’s (FTC) settlement with advertising firm Deutsch LA, Inc. was a clear signal to companies that advertise through social media that they...
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How UK Brands That Use Vlogger Endorsements & Social Media for Marketing Can...
Vloggers have become the reality stars of our times. For an increasing number of social media users, what was once a hobby is now a lucrative career. You may be surprised to learn that Felix Kjellberg...
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Now Available: The October Issue of Our Socially Aware Newsletter
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award-winning guide to the law and business of social media, we highlight five key...
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Cross-Device Tracking Attracts Interest From Regulators, Prompts Guidance...
Cross-device tracking is a hot new issue for regulators. Companies engaged in the practice should take note of two recent developments. On November 16, 2015, the Federal Trade Commission (FTC) hosted...
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Influencer Marketing: Tips for a Successful (and Legal) Advertising Campaign
In an age of explosive growth for social media and declining TV viewership numbers, companies are partnering with so-called “influencers” to help the companies grow their brands. Popular users of...
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An FTC Warning on Native Advertising
“Native advertising”—ads that may blur the distinction between advertising and editorial, video or other content—has been a hot topic in recent years for both marketers and regulators. It is popular...
View ArticleOur List of Lists
January is the month when lists—lists of predictions, lists of trends, lists of feats and lists of failures—pervade social media newsfeeds and publications’ headlines. Here at Socially Aware we’re...
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Big Data, Big Challenges: FTC Report Warns of Potential Discriminatory...
In a new report, the Federal Trade Commission (FTC) declines to call for new laws but makes clear that it will continue to use its existing tools it to aggressively police unfair, deceptive—or...
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Now Available: The March Issue of Our Socially Aware Newsletter
The latest issue of our Socially Aware newsletter is now available here. In this issue of Socially Aware, our Burton Award-winning guide to the law and business of social media. In this edition, we...
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Innovative Social Media Marketing Cannot Overlook Old-Fashioned Compliance
Social media is all about innovation, so it is no surprise that social media marketers are always looking for innovative ways—such as courting social media “influencers” and using native...
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Social Media Competitions in the UK: Play Fair
With 1.65 billion users on Facebook, 332 million users on Twitter and 400 million on Instagram, it is unsurprising that many companies are seeking to increase brand awareness and customer engagement by...
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Show Me the Money: Are Social Media Celebrities and Other Online Content...
Social media has allowed aspiring authors, musicians, filmmakers and other artists to publish their works and develop a fan base without having to wait to be discovered by a publishing house, record...
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Don’t Worry, Be (Un)Happy: Does U.S. Labor Law Protect a Worker’s Right to a...
A few months ago, we noted that a Yelp employee’s online “negative review” of her employer might be protected activity under the National Labor Relations Act (NLRA), given that the National Relations...
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Big Data Can Lead to Big Legal Problems For Companies
Deluged with an unprecedented amount of information available for analysis, companies in just about every industry are discovering increasingly sophisticated ways to make market observations,...
View ArticleSocial Links: The rise of social news; how technology hijacks our attention;...
In a fascinating, must-read article, a Google design ethicist explains the techniques that engineers and entrepreneurs employ to keep us hooked on the web. A majority of U.S. adults—62%—now get their...
View ArticleSocial Links: Social’s potential to upend the investment industry; online ad...
Social media has upended a number of industries. Is Wall Street next? Facebook is getting into the video game live-streaming business. Steven Avery’s defense attorney is keeping her 163,000 Twitter...
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California Court of Appeal Rules That State Attorney General’s Privacy Suit...
In the recently decided People ex rel. Harris v. Delta Air Lines, California’s Court of Appeal unanimously affirmed the dismissal of the State of California’s complaint against Delta Air Lines, Inc.,...
View ArticleSocial Links: Facebook’s anti-ad-blocking software; LinkedIn’s “scraper”...
Facebook introduced technology that disables ad blockers used by people who visit the platform via desktop computers, but Adblock Plus has already foiled the platform’s efforts, at least for now. A...
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